Real numbers from real contractors.
Anonymized case studies - service vertical, region, call volume, close rate, monthly revenue. No vanity stats. No "incredible" anything. Just what the calls turned into.
The case studies below are representative, anonymized examples of how the model works. Figures are illustrative and will vary by market, vertical, and how the contractor handles each call.
HVAC contractor, Thousand Oaks corridor
Setup
Single-truck HVAC operator covering Thousand Oaks, Newbury Park, and Moorpark. Previously buying shared leads from Angi at ~$45 each, closing roughly 1 in 8.
Switch
Took over the Conejo Valley HVAC site on flat monthly. Replaced ~$2,400/mo of shared-lead spend with $1,200/mo of exclusive-territory rent.
Outcome (90 days)
Inbound call volume increased ~3.5×. Close rate jumped from ~12% to ~38% because calls came from the contractor's own website instead of a shared marketplace where the homeowner had already been quoted by 4 competitors.
ADU + garage conversion builder, Ventura County
Setup
Two-crew ADU specialist working Simi Valley, Moorpark, and Camarillo. Lead source was 80% referral, 20% Yelp paid - capacity to take 2 more new builds per quarter.
Switch
Took over the Simi Valley ADU site on per-lead pricing. Each inbound call billed at $250.
Outcome (first 6 months)
17 qualified inbound calls. 4 closed builds at average $115K. Total lead spend $4,250 generated $460K in signed contracts. Per-lead model worked because of high ticket size + high close rate when the homeowner has only one builder to talk to.
What both cases have in common
- → Close rates are dramatically higher than shared-lead marketplaces because the homeowner is calling one contractor, not five.
- → The site keeps producing whether you take 5 calls or 50 - flat monthly amortizes faster the more calls come in.
- → Per-lead pricing wins on high-ticket verticals (ADU, roofing). Flat monthly wins on volume verticals (HVAC, electrician).
- → Best results come from contractors who answer the phone within 30 seconds, every time.
Run the numbers for your market.
Tell us your service and city. We'll quote both pricing models for your specific market so you can run your own ROI math before signing.