The highest-value vertical we run.
One ADU builder per market.
ADU and garage conversion leads come from homeowners ready to authorize $80K-$250K builds. We rank city-specific ADU sites and forward every call to one builder per territory.
Why ADU is the most competitive vertical right now
California's SB 9 + SB 10 + statewide ADU permitting reform created a multi-year tailwind. Homeowners are converting garages and adding detached units for rental income, multigenerational housing, and equity. The leads convert.
Garage conversion
Convert existing garage to a permitted dwelling. $80K-$130K. Fastest permits.
Detached new build
Backyard ADU from foundation up. $180K-$350K. Higher margin, longer cycle.
Premium / luxury ADU
Malibu, Palo Alto, La Jolla. $300K+. High-end finishes, custom architectural work.
ADU markets we cover
Ventura County + LA
- Simi Valley
- Thousand Oaks
- Moorpark
- Camarillo
- Newbury Park
- Calabasas
- Malibu (premium)
San Fernando Valley
- Woodland Hills
- Encino
- Sherman Oaks
- Tarzana
- West Hills
- Porter Ranch
- Northridge
Bay Area + OC
- Palo Alto
- Los Altos
- Saratoga
- Menlo Park
- Irvine
- Newport Beach
- Mission Viejo
What drives ADU demand in California
California has spent years tearing down the barriers to building an accessory dwelling unit, and demand has followed.
What's driving homeowners to search:
- Statewide reform (SB 9, AB 2221) capped permit timelines and removed owner-occupancy requirements.
- Garage conversions and detached units are far easier to approve than they were.
- The highest housing costs in the country push families toward adding space instead of moving.
- Homeowners chase rental income from a backyard or above-garage unit.
ADU is the highest-ticket vertical we run. A garage conversion averages $80,000 to $130,000, and a detached new build runs $180,000 to $350,000 with strong builder margins. At that job size, a single closed lead can cover a full year of lead generation.
The homeowner who searches "ADU builder" is researching a major investment, not impulse-shopping. The close is slower than an emergency repair but worth many times more, and on an exclusive site you are not bidding against four other firms on the same homeowner.
We rank city-specific ADU and garage-conversion websites across the premium markets where this work concentrates: Conejo Valley, the San Fernando Valley, Ventura County, San Diego County, and the Bay Area. Every site routes to one builder per territory. For per-square-foot pricing, permit-reform detail, and city-by-city variation, see our California ADU cost guide.
Open ADU territories are limited, especially in the premium Conejo Valley, Bay Area, and coastal markets where builds pencil fastest, and they lock quickly. If you build accessory dwelling units and want first access to homeowners in one of these cities, the fastest way to find out what is open is to check your market - no obligation, and every inquiry routes to one builder per territory. You can also browse current open markets or read how the model works before you reach out.
$150-$350 per ADU lead
Highest per-lead pricing of any vertical we run - because the underlying job is worth $80K-$250K. Even one closed lead per month covers a year of leads. Flat monthly typically $1,000-$2,000 for an active ADU territory.
ADU-lead questions
How much do exclusive ADU leads cost?
$150-$350 per inbound call on per-lead pricing. Highest-priced vertical because jobs run $80K-$250K with strong margins.
What's the typical ADU job size?
Garage conversions $80K-$130K. Detached ADU new builds $180K-$350K. Premium markets (Malibu, Palo Alto) can push higher.
Do you cover Malibu ADU?
Yes - dedicated Malibu ADU site targeting premium beachside builds. Currently locked. Waitlist available.
What about Simi Valley garage conversions?
Yes - covers Simi Valley + Moorpark, Thousand Oaks, Camarillo. Status varies by city. Check markets page.
How long does it take to start receiving ADU calls?
If the territory site is already ranking, calls start within days of you signing. New territories take 60-120 days for SEO to compound - we're transparent about ramp.